Sunday, November 24th was celebrate your national unique talent day. I know, that sounds made up (and let’s be honest, there’s a holiday for everything these days) but in the context of being a dynamic public speaker and on-camera performer, it’s actually an important day to consider.
One of the first questions I ask my clients as we shape their stories is “what are your differentiators?” What makes you unique and why will the audience benefit specifically by listening to, and watching, you? What can you offer that nobody else can?
It’s not enough that you’re a lawyer, a doctor or a chef. That’s great but there are plenty of people in those professions who want to be on TV. What’s your specialty, or niche? Maybe you trained somewhere that nobody else did? Maybe you were the first person to perfect a certain technique? Or maybe it’s something smaller, but equally impressive. And don’t think that you don’t have something, because I promise you, you do. It’s just a matter of identifying it, and positioning it.
Once you can figure out what your “thing” is you can build your talk or your interview around it. It’s a position of strength and a source of pride for you, and it will give you a certain swagger when you grab that microphone. And that’s something the audience will definitely notice.
So focus on what makes you, you, and embrace it with open arms!
To chat more about identifying your differentiators and bringing them to life, just contact me here.
Have a great day!